Setting up the plan for the year includes making sure all the groundwork for the systems we use are in place, the data is ordered and set up, we’ve agreed of the key questions you want answered from each prospect and making sure everyone is on the same page.
We’ll be getting the emails ready to send, data on prospect customers loaded and the telemarketing team will be working out how best to position the calling for you to maximise opportunities and gather business intelligence. Your first call regarding web marketing has been diarised and your proverbial marketing feet are firmly in the blocks.
Emails will be sent and within 5 days, we will then follow up and speak to your decision makers. It’s at this point we will start to build up a picture of how your offering is going to be received. Afterwards we should have a small list of people we need to call back and we’re fitting our approach to your specific customers.
The initial results are in, we can see what went well, and what needs improving. We will discuss everything with you and position ourselves ready for the next round.
You can see all the analytics of the send and those who have opened or clicked on your email.
Our message is getting more specific, the 2nd email is prepped and ready to send. Using what we have learnt from the calling we have adapted the approach and we’re feeling confident.
After two months, we will have identified any low-hanging fruit and from the list of 1,000 companies, we’ll start to have a good idea of which are those of potential. We’ll discuss what has been achieved to date and how the messages have been received
We’re now in the flow of things and results should be very visible. At this stage, we’ll work together and look at areas you may want to focus on that are giving your strongest results.
We’re fully entrenched into your campaign and want to keep the results coming in. Your web presence has increased and the messaging all ties into the bigger picture so everything is on point.
A great opportunity to look at what we have achieved, how much business you have gained and how bright the future looks. We’ll have an in-depth discussion on maximising opportunities and market feedback to further improve the message and approach.
We’ll look at the customers you have gained, and make sure we are replicating the successes as effectively as possible. You’ll be efficient in web marketing and there will have been direct benefits gained from your time spent with it.
Everything is looked at with a view to ramp up what went well and what needs to be replicated to further increase bringing in new business. We can scale to your needs in any area. We’ll look at the return on investment and hopefully congratulations on both sides will be taking place!
We know what works, what doesn’t, how best to get in front of your ideal clients. You’ve grown and we well and truly are an extension to your marketing team. Now is about ramping up and increasing sales and hitting some ambitious targets.