Integrated Lead Generation delivering B2B Business Sales Leads & Nurturing

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Integrated Lead Generation – Delivering qualified sales leads from your target prospects

Telemarketing is a highly effective channel for B2B businesses to generate sales leads and face-to-face appointments. Research by the Direct Marketing Association shows that for every £1 invested in Telemarketing, £11 of revenue is generated.

TBG:Essentials increases this ROI even further by combining email marketing and digital marketing with your telemarketing campaigns, which generates more B2B sales leads, of a higher quality whilst actively nurturing your pipeline of prospective business clients.

Why TBG:Essentials is So Effective for B2B Lead Generation

TBG:Essentials generates consistent and valuable business leads for you allowing you to focus on the rest of your business. Created for the smaller business, we’re an extension of your marketing team for a fraction of the cost of hiring a new member of staff and fit seamlessly into your growth plans.

We are transparent and act as an extension of your business, providing first class representation with every conversion being an opportunity with a prospective customer, and we maximise each one.

We utilise e-mail, telemarketing, profiling and email marketing automation to gain you sales leads whilst you look after your clients.

63%

of Customers Who Visit You On-line Will Not Buy For at least 3 Months. How do you stay in touch?

20%

more Customers Purchase When Nurtured. Are You Losing Business?

Until you started reading this you didn’t know you needed us and once the business leads start coming across you’ll quickly realise that you cannot do without us!

Freeing Up Your Precious Time

Building and running your business takes time! Time that is normally in high demand, time that you are trying to do 101 things with and at times just trying to grow your customer base, get the next sale lead or nurturing prospects goes out of the window as you’re simply spending most of it looking after your current clients and don’t have chance to think about Marketing.

It’s a problem faced every day by all businesses but in particular small businesses. These businesses are typically great at what they do and as a result they don’t have the time needed to tell people about it – a real catch 22.

TBG:Essentials combines email marketing and digital marketing with telemarketing increasing lead generation ROI and takes away the time and headache of where your next sales leads are coming from, bringing your business success and helping you grow month on month, year on year.

Delivering everything needed for ongoing business growth

We’re experts in both high-level telemarketing and business development and have created TBG:Essentials to increase your opportunities and maximise brand awareness with a consistent monthly approach as often prospecting and buying cycles extend over many months.

Using a combination of targeted email marketing to support the telemarketing, we raise awareness of your brand. The result is warmer prospects, making the telemarketing more effective in reaching prospects and in converting more conversations into qualified leads.

And by nurturing prospects that are not immediately sales ready – because they are at the wrong stage of the buying cycle – with email marketing, inbound leads are generated when the prospect is ready to talk.

When you sign-up to TBG:Essentials, you’ll benefit from:

AWARENESS – Your own monthly email marketing campaign to your prospects. The results are monitored and prioritised.

AN AUDIENCE – Ready to go sales database for prospecting containing up to 1,000 fresh cleansed contacts in your desired audience

A PLAN – Working with your current marketing plan, or helping you tailored a simple strategy, we will map out the next 12 months

A VOICE – 12 sessions of high-quality, professional telemarketing to your client list. Along with identifying sales leads we’ll also gather business intelligence for you

NURTURING – Sales pipeline management. Making sure business leads are followed up, capitalised on and turned into paying customers whilst building rapport with your prospect

REPORTING & ANALYTICS – We’ll have a dedicated account manager who will provide you with regular updates as to how your campaign is performing, recommend changes and feedback observations

Timeline of Expectation (How it works)

To gain you new-business leads, we email all your relevant prospects, phone those who have shown an interest, give further information to those that need it, manage all the information gathered and nurture the leads until they are qualified and ready to do business with you.

WEEK 1
WEEK 2
WEEK 3
Week 4
Week 5
Week 8
Month 4
Month 5
Month 6
Month 9
Month 12
Month 1It starts again...

PREPARATION
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Setting up the plan for the year includes making sure all the groundwork for the systems we use are in place, the data is ordered and set up, we’ve agreed of the key questions you want answered from each prospect and making sure everyone is on the same page.
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ON YOUR MARKS
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We’ll be getting the emails ready to send, data on prospect customers loaded and the telemarketing team will be working out how best to position the calling for you to maximise opportunities and gather business intelligence. Your first call regarding web marketing has been diarised and your proverbial marketing feet are firmly in the blocks.

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INTO THE FRAY
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Emails will be sent and within 5 days, we will then follow up and speak to your decision makers. It’s at this point we will start to build up a picture of how your offering is going to be received. Afterwards we should have a small list of people we need to call back and we’re fitting our approach to your specific customers.
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ANALYSE & REVIEW
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The initial results are in, we can see what went well, and what needs improving. We will discuss everything with you and position ourselves ready for the next round.

You can see all the analytics of the send and those who have opened or clicked on your email.
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IT BEGINS…AGAIN
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Our message is getting more specific, the 2^nd email is prepped and ready to send. Using what we have learnt from the calling we have adapted the approach and we’re feeling confident.
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STATS & HONING
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After two months, we will have identified any low-hanging fruit and from the list of 1,000 companies, we’ll start to have a good idea of which are those of potential. We’ll discuss what has been achieved to date and how the messages have been received
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GAINING MOMENTUM
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We’re now in the flow of things and results should be very visible. At this stage, we’ll work together and look at areas you may want to focus on that are giving your strongest results.
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ON A ROLL
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We’re fully entrenched into your campaign and want to keep the results coming in. Your web presence has increased and the messaging all ties into the bigger picture so everything is on point.
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FULL METRICS REVIEW
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A great opportunity to look at what we have achieved, how much business you have gained and how bright the future looks. We’ll have an in-depth discussion on maximising opportunities and market feedback to further improve the message and approach.
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QUARTERLY REVIEW
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We’ll look at the customers you have gained, and make sure we are replicating the successes as effectively as possible. You’ll be efficient in web marketing and there will have been direct benefits gained from your time spent with it.
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CONTINUATION REVIEW
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Everything is looked at with a view to ramp up what went well and what needs to be replicated to further increase bringing in new business. We can scale to your needs in any area. We’ll look at the return on investment and hopefully congratulations on both sides will be taking place!
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BIGGER & BETTER
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We know what works, what doesn’t, how best to get in front of your ideal clients. You’ve grown and we well and truly are an extension to your marketing team. Now is about ramping up and increasing sales and hitting some ambitious targets.
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Like What You See? Call us today on 01793 680842 and start growing your business!

How Your Business Will Beneﬁt

Don’t take our word for how your business will benefit from using TBG:Essentials, watch the video to hear the experience of one of our happy client – Tony Powell, Managing Director at Nortim Precision Engineering.

Nortim Precision Engineering started using TBG:Essentials in April 2017 and in the first 6 months alone they has seen a profitable ROI of 1000% with 26 confirmed orders generating in excess of £50,000 of new business along with a growing pipeline that is being nurtured month-on-month.

TBG:Essentials not right for you?

We know that one size doesn’t always fit all, so if TBG:Essentials isn’t quite right for you and your looking for something more bespoke to meet your needs we’re love to have a chat and work out what’s right for you in the way of lead generation services or appointment setting options.

Either call us on 01793 680842, complete the enquiry form below or use our live chat service.

Get in touch

Make an Enquiry or discussion about how our Integrated Lead Generation services can help you grow.

119 Commercial Road, Swindon, Wiltshire, SN1 5PL

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