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Your clients deserve to know how great YOU are!

How do you deliver marketing success at the same time as running your business?

It’s a problem faced every day by all businesses but in particular small businesses. These businesses are typically great at what they do and as a result they don’t have the time needed to tell people about it – a real catch 22.

We understand the problem with growing your business and have seen it first hand, that’s why we’ve devised TBG:Essentials to provide SMEs with a solution that pulls together all of the marketing ingredients (telemarketing, email campaigns and digital marketing) needed to bring your business success and growth on a ongoing basis.

Delivering month on month, year on year business growth

With TBG:Essentials you get all this
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A Plan

A PLAN – Tailored marketing plan

An Audience

AN AUDIENCE – Ready to go sales database, up to 1,000 fresh cleansed contacts in your desired audience

Awareness - Emails

AWARENESS – Your own monthly email marketing campaign to your targeted businesses

A Voice - Telemarketing

A VOICE – 12 sessions of high-quality, professional telemarketing to your prospective client list

Nurturing - building rapport with prospects

NURTURING – Sales pipeline management. Making sure business leads are followed up, capitalised on and turned into paying customers

We’ll work with your business to devise a comprehensive marketing campaign that has all the ingredients and structure needed to bring you business success. We will source up to 1,000 prospective client contacts for you based on your ideal customer type (geographic and/or market sectors), send out a monthly promotional email and spend half a day following these up every month, passing back to you leads that are ready for you to engage with along with business intelligence.

In addition to this you’ll receive full visibility of all the activity happening, including how many leads we’re working through your own dedicated account manager.

Here’s how the ingredients for a successful marketing campaign come together

  • PREPARATION

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    Setting up the plan for the year includes making sure all the groundwork for the systems we use are in place, the data is ordered and set up, we’ve agreed of the key questions you want answered from each prospect and making sure everyone is on the same page.

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  • ON YOUR MARKS

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    We’ll be getting the emails ready to send, data on prospect customers loaded and the telemarketing team will be working out how best to position the calling for you to maximise opportunities and gather business intelligence.  Your first call regarding web marketing has been diarised and your proverbial marketing feet are firmly in the blocks.

     

     

     

     

     

     

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  • INTO THE FRAY

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    Emails will be sent and within 5 days, we will then follow up and speak to your decision makers.  It’s at this point we will start to build up a picture of how your offering is going to be received.  Afterwards we should have a small list of people we need to call back and we’re fitting our approach to your specific customers.

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  • ANALYSE & REVIEW

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    The initial results are in, we can see what went well, and what needs improving.  We will discuss everything with you and position ourselves ready for the next round.

     

    You can see all the analytics of the send and those who have opened or clicked on your email.

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  • IT BEGINS…AGAIN

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    Our message is getting more specific, the 2nd email is prepped and ready to send.  Using what we have learnt from the calling we have adapted the approach and we’re feeling confident.

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  • STATS & HONING

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    After two months, we will have identified any low-hanging fruit and from the list of 1,000 companies, we’ll start to have a good idea of which are those of potential.  We’ll discuss what has been achieved to date and how the messages have been received

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  • GAINING MOMENTUM

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    We’re now in the flow of things and results should be very visible.  At this stage, we’ll work together and look at areas you may want to focus on that are giving your strongest results.

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  • ON A ROLL

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    We’re fully entrenched into your campaign and want to keep the results coming in.  Your web presence has increased and the messaging all ties into the bigger picture so everything is on point.

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  • FULL METRICS REVIEW

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    A great opportunity to look at what we have achieved, how much business you have gained and how bright the future looks.  We’ll have an in-depth discussion on maximising opportunities and market feedback to further improve the message and approach.

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  • QUARTERLY REVIEW

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    We’ll look at the customers you have gained, and make sure we are replicating the successes as effectively as possible.  You’ll be efficient in web marketing and there will have been direct benefits gained from your time spent with it.

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  • CONTINUATION REVIEW

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    Everything is looked at with a view to ramp up what went well and what needs to be replicated to further increase bringing in new business.  We can scale to your needs in any area.  We’ll look at the return on investment and hopefully congratulations on both sides will be taking place!

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  • BIGGER & BETTER

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    We know what works, what doesn’t, how best to get in front of your ideal clients.  You’ve grown and we well and truly are an extension to your marketing team.  Now is about ramping up and increasing sales and hitting some ambitious targets.

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Like What You See?  Call us today on 01793 680842 and start growing your business!

Compounding the potential for New Business – The TBG Effect

With all of this activity happening under one roof, every month, you’re compounding the potential for new business clients meaning you can rest assured your marketing is being effectively looked after and creating results in;

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  • High quality, business ready leads

  • A birdseye view of your target market

  • Time to focus on your business

  • More Business

  • Greater sales

  • Excellent value for money

  • Compounded Return on Investment

  • Business Intelligence Gathering

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Telemarketing Service for TBG:Essentials

Telemarketing

You will receive half a day a month of telemarketing calling, made by one of our highly experience telemarketers.  They will be following up on the emails sent and to perform lead detection whilst speaking to your ideal potential clients from the data.

We will also gather business intelligence on your behalf, cleanse the data and add additional contacts if supplied, so through-out the use of TBG:Essentials you will be receiving hot leads to add to your sales pipeline as well as key business data on your ideal target clients.

Email Marketing for SME Business Growth

Email Campaigns

We will work with you to develop 12 promotional email campaigns which will be distributed monthly by us on your behalf.  These emails can cover a number of subjects such as company introduction, be based around specific pain points that your products/services help to alleviate, product launches and surveys; we will provide our expertise to ensure that emails are optimised for delivery and contain clear call to actions along with reporting on e-mail opens and clicks. 

Digital Marketing Service for TBG:Essentials

Digital Marketing

Each month you’ll receive 90 minutes of time with one of our digital marketing experts which can be utilised to best benefit your current business needs.  This could range from providing advice on how to use LinkedIn for your company to getting you started with Google Adwords pay-per-click advertising through to performing website testing and optimisation or explaining how affiliate marketing works.  This time can be used in a consultative manner with our expert providing their knowledge or much more hands-on fashion with them helping you directly work on a task. 

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Get the Skills, Tools and Resources required for your marketing plan to succeed for just £499 + VAT per month

The Business Generation Group
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TBG:Essentials teamSince 2001 TBG Group have been helping clients like you to grow their businesses and get in front of their ideal customers through telemarketing services, whether that be sales lead generation, appointment setting, prospect nurturing or intelligence gathering. As a team we are very proud of the companies we work with from the largest corporates such as the likes of IBM, Vodafone and Motorola Enterprise in the UK to the most promising small to medium enterprises (SMEs) and start-up businesses that need a little help and have developed outstanding practices and procedures to maximise every opportunity – our TBG:Essentials services is a great growth accelerator. If you believe you would benefit from working with us and using our TBG:Essentials package we’d love to speak with you so, please get in touch if you need help growing your business

IBM
Vodafone
Motorola Enterprise Systems

Get in touch

Get in touch with us today, whatever your query. Use the form on the right or call us on the number below.

The Business Generation Group


119 Commercial Road

Swindon, Wiltshire, SN1 5PL

P: +44 (0)1793 680842
E: essentials@tbggroup.co.uk

© Copyright 2018 – TBG:Essentials – The Business Generation Group

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